New Branding for Holy Joys

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Primary Color

Our primary color is changing to classic gold which is similar to the liturgical gold color used in churches throughout the world. This is reflective of our commitment to ecclesiology and theologically rich liturgy.

Font Family

The fonts are changing to Coelacanth because of how its elegant style evokes a sense of history and mystery. This is reflective of our commitment to beauty and theological retrieval.

Print Formatting

  • Titles: Coelacanth Regular (Small Caps), 28 pt size, 29 pt leading, Optical kerning, 60 tracking
  • Subtitles: Coelacanth Semibd (All Caps), 11 pt size, 14 pt leading, Optical kerning, 100 tracking
  • Body: Coelacanth Regular, 11 pt size, 14 pt leading, Optical kerning, 20 tracking
  • Footnotes, Prefatory Notes, and Liturgical Instructions: Coelacanth Regular, 8.5 pt size, 10.5 pt leading, Optical kerning, 30 tracking
  • Extended Notes: Coelacanth Regular, 8.5 pt size, 10.5 pt leading, Optical kerning, 20 tracking
  • Note section titles: Coelacanth Bold (All Caps), 8.5 pt size, 14 pt leading (between sections), Optical kerning, 20 tracking
  • Running footer: Coelacanth Semibd (All Caps), 7 pt size, 14 pt leading, Optical kerning, 120 tracking
  • Page number: Coelacanth Regular, 11 pt size, 14 pt leading, Optical kerning, 20 tracking (same as body font)

Logos

Other Commonly Used Colors

The following colors are often used on Holy Joys charts and handouts.

  • Liturgical Purple/Violet: HEX 7D287D
  • Liturgical Pink/Rose: HEX 186420
  • Liturgical Gold: HEX D4AF37
  • Liturgical Red: HEX C62D25
  • Liturgical Green: HEX 186420
  • Bright Turquoise: HEX 65C7C2
  • Dark Blue: HEX 00449F
  • Bright Green: HEX 41AD49
  • Earth Brown: HEX 87633A

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